Say Goodbye to Boring Product Images: How to Captivate Your Customers with Fashion Photography

A great image can make or break your eCommerce website. If you have the right product images, you can boost sales and conversions in a matter of days. But creating compelling fashion photography requires more than just knowing how to use Adobe Photoshop and Lightroom.

It also requires an understanding of the most effective ways to display clothing so that it looks stunning and appealing to customers. In this article, we’ll cover everything from basic tips for better editing software using all the way through post-production techniques that will help you create compelling images like never before!

The Benefits of Fashion Photography for Ecommerce


Fashion photography is a great way to showcase your products. It helps you stand out from the crowd and can be used to target specific demographics.

Fashion photography provides benefits for e-commerce sites in several ways:

What makes an image stand out from the crowd?

A photograph can be compelling and beautiful, but it’s not enough to simply take a good picture. You need to make sure that your images are engaging, unique and memorable–and here are some tips on how you can do that:

  • Clever use of lighting: Lighting is one of the most important parts of any image because it sets the mood for an entire photo shoot. Whether you’re shooting indoors or outdoors (or both), learn how to manipulate light in order not only to make sure there is enough illumination but also to create shadows or highlights where necessary.
  • Compelling subject matter: An interesting subject lets viewers connect with what they see on the screen–it evokes emotion and makes us want more! For example, if someone sees an adorable puppy playing around in their backyard then they might think “Aww” before scrolling down further towards other posts about puppies on social media sites like Instagram or Facebook where puppy pictures abound everywhere throughout those platforms’ feeds every day…which brings me back around again…puppies and kitties make great subjects!

Tips for Captivating Fashion Photography


  • Use a wide-angle lens
  • Shoot in natural light
  • Use a tripod and camera with manual settings, or use flash if you don’t have these options.
  • If you can afford it, use an external flash instead of relying on the built-in one that comes with your camera. External flashes work better because they can be adjusted to fit different environments and situations while also providing more power than most internal flashes do. If you don’t want to purchase an external flash yet still want brighter photos, get yourself some reflectors! Reflectors bounce light back onto your subject–and since we’re talking about fashion photography here (which means there’s going to be plenty of dark areas), this is pretty crucial stuff! You’ll need at least one white reflector for brightening up faces; other colours may come in handy depending on what kind of lighting effect you’re going for (e., yellowish tones).

Editing and Post-Production

Editing is an essential part of creating a successful fashion photography shoot. In fact, it’s the most important part of the process–not just because it gives you control over how your photos look and feel, but also because editing can help you make better decisions on camera.

Imagine shooting on location with a beautiful model in front of you and perfect lighting conditions behind her (or him). You take some shots and they come out great! Then imagine that same scenario again…except this time there are clouds overhead or there’s no wind blowing through her hair or she’s wearing glasses instead of contact lenses. What would happen if we didn’t have Photoshop? We’d be stuck with those first images as our only options for our final product!

Editing allows us to play around with all sorts of variables until we get exactly what we want: from adjusting white balance so everything looks consistent across multiple shots taken at different times during an event; to removing unwanted objects from backgrounds; even reshaping bodies into more flattering angles by working with contrast levels between light areas vs dark areas within each photo itself rather than relying solely upon filters applied during post-production processes later down line (which often result in oversaturated colours).

Best Practices for Creating Compelling Fashion Product Images

  • It is recommended to use a wide-angle lens.
  • Use a tripod or monopod.
  • Use natural light, if possible, to avoid flash glare and harsh shadows in your photos. If you must use flash, make sure it’s not too close to your subject; otherwise, it will create unflattering shadows on their face or body (and potentially cause redeye).
  • Use reflectors or diffusers as needed to balance out any harsh lighting conditions and create a soft light that flatters everyone involved in your shoot–including you!
  • Get creative with how you use these tools in order to create unique shots that no one else has seen before — but don’t forget about getting those basics down first!


We hope you’ve found this guide helpful in your quest for better-looking product images. Remember, the key to great fashion photography is simplicity and consistency. It may seem like a lot of work to create the perfect shot, but if you follow these tips and tricks outlined here, it will pay off in the end!

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