Choosing the Right Photographer for Your eCommerce Business: In-House or Outsourced?

eCommerce businesses have many challenges to overcome, including product photography. A professional photographer can help you create stunning images that will increase conversions and sales. But how do you know if an in-house photographer or an outsourced photographer is right for your business?

This article will lay out the pros and cons of each option so that you can make the best choice for your company’s needs.

The Case for In-House Photography

In-housing your photography will allow you to have a more direct control over the creative process, which is especially important if you are in a competitive market and want to stand out from the competition. Your photographer will be able to understand the brand and products better than an outsourced service would, which can lead to better images that align with your brand’s identity.

If you choose this route, it’s important that your photographer stays up-to-date with technology so they can take advantage of new tools as they become available (e.g., drones). You should also consider whether hiring someone full-time or part-time makes sense for what you need done at any given time—this will depend on your business model and budget considerations.

The Case for Outsourced Photography

Outsourced photography can be a great option for your business. It allows you to tap into the expertise of professional photographers who specialize in everything from product shots to lifestyle images. This can be especially beneficial if your needs are seasonal or irregular—for example, if you only need product photography done once per year and don’t want to hire an on-staff photographer for that project.

Outsourced photographers also have access to high-quality equipment and studio settings that may not be available at your office location (e.g., softboxes). If you want quality images but don’t want the hassle of setting up lighting yourself, outsourcing might offer some advantages over hiring an internal resource who would have no experience with this kind of work whatsoever!

Finally, while having more control over every aspect of creating your own marketing materials might sound appealing at first glance.

You may find yourself wishing there were fewer decisions involved when it comes time actually putting those materials together.

Factors to Consider when Choosing between In-House and Outsourced

When it comes to hiring a photographer for your e-commerce business, there are several factors to consider. Here are some of the most important ones:

• Cost. This one’s pretty obvious. You can’t afford not to look at prices when comparing photographers, but don’t let cost be the only thing that matters—there are plenty of other ways you can save money in your budget without sacrificing quality or time (see below).
• Quality and experience. When considering whether an in-house photographer is right for your company, look at their portfolio first and foremost—this is one area where outsourcing won’t have much of an advantage over hiring someone internally; if anything, having an experienced photographer on staff may give you more flexibility in terms of scheduling shoots around work hours (and paying them overtime) than working with an agency would allow!
• Time spent on each shoot vs cost per hour worked by freelancers/contractors may be higher than expected because most professionals charge based on experience level rather than hourly rates so even though their rates might seem reasonable initially it could end up costing significantly more overall due out-of-pocket expenses such as travel time spent driving back home after each session which could easily add up over time especially if you don’t live close enought o drive directly there instead opting instead using public transportation options like buses trains etcetera

How to Find the Right Photographer?

When you’re looking to hire a photographer, make sure they have experience working with eCommerce businesses. A good photographer will understand the importance of social media and how it can help your business. They’ll also know how to create a cohesive look and feel across all channels, including your website, email marketing campaigns, blog posts and advertisements in order to drive sales and engagement.

If you decide on an outsourced photographer (which we recommend), then it’s important that their fees be reasonable enough for you to afford them without affecting other parts of the business like inventory or payroll costs.

Conclusion

It’s important to remember that not all eCommerce businesses are created equal. With its own unique set of challenges, each company will have different needs when it comes to hiring a photographer. Some may be better off with an in-house photographer while others might want to outsource their needs. The trick is finding the right fit for your business and budget so that you can focus on growing your sales rather than worrying about photography!